Interactive

Expanding Flash Banner Ad featured next to relevant articles on news sites.

Headline:
Nothing cements the co-worker bond quite like nacho cheese

Tag:
The happiest hour is after work

Banner

Featured on job search sites.

1st Headline:
11 of your co-workers are also job searching.

2nd Headline:
Misery loves company. And hot wings.

Tag:
The happiest hour is after work

Mobile: Foursquare Interactions

TGFI Friday's offers group discounts for Happy Hour. Using the Foursquare engine, Friday's helps users mail out to their select Foursquare friends an invite for a drink. The more people who agree to come, the more freebies Friday's will gift to the table.

Cross-posting on Twitter further spreads the word that Friday's is the place to go for Happy Hour.

Microsite + Twitter Feed

The microsite hosts a community for voicing work complaints, as well as tools for users to share their hilarious work stories.

For example, Friday's hosts a Twitter Feed where People submit ridiculous quotes heard around the office. Winning tweets are awarded with coupons.

Mobile App: The Anonymizer

This video app allows people to record hilarious work confessions. The voice is digitally changed, the face obscured so that true anonymity can be achieved.

Interactive

Not only is the app available online via webcam, but the videos are showcased on the microsite, allowing users to vote on the best stories.

Billboard

Headline:
Unlike therapy, you can drink here

In-store

Microsite content streamed into Friday’s locations.