Print

Placement:
Comic Books, Wired Magazine

Headline:
We don't need more soldiers - we need hackers.

Body Copy
War is turning digital. Surgical strike drones fly through the hills in Afghanistan, satellites spy deeper than any man in a black hat, while Chinese hackers try to break into the Pentagon mainframe. The US Marine Corps is looking for a few good geeks to join our ranks. We'll translate your l33t skills into a formidable mental arsenal, and prove to your parents that playing around on the computer isn't a waste of time - it's the best protection our country could have. Find us on Facebook or online at www.l33t-Marines.com

Tag:
The l33t. T eh Proud. The M4r1n35.

Microsite with Videos

Featuring interviews with nerds who have become Marines, as well as showcasing how useful nerds are for The Marines.

Body Copy
“Hacking for a good cause. Oxymoronic, but its true“ - Sgt. Tyra Lesko As the Elite Soldiers in the US Armed Forces, The US Marine Corps requires more than brawn. Our computer specialists fly robot drones, out-hack foreign cyber-spies, and plan complicated strategies using on-screen maps like in any strategy game. You may have the unique skills we need. Please contact our recruiters at www.l33t-marines.com or follow us on Facebook for more information on how you can code your way to a more fulfilling career

Caption for Video
Sgt. Lesko maintained a solid B through high school – and spent the rest of her time playing with hacking challenges and code. The worst part – she blames this on cheesy 90s film “Hackers”.

Interactive (Facebook)

Gamers on many Facebook games with “virtual currency”(like FarmVille, Mafia Wars, etc) can earn more currency by partaking in offers and ads. We offer credits in exchange for viewing out l33t Marines video interviews.

Headline:
Watch how geeks can save the world in the US Marine Corps.

Body Copy
Your country needs you. Our Geek Recruiting Site features short interviews with the l33t of the US Marine Corps. Watch one short video and visit l33t-marines.com and receive 125 myFarm Credits.

Targetted Banner Ad - World of Warcraft Sites

We target World of Warcraft players, exhibiting how their strategy skills learned playing this game mirrors work they could do in the Marines.

Copy:
Panel 1:Show your parents that WoW isn't a waste of time.

Panel 2: Watch Cpl Bogun talk about his raids on both worlds.

Panel3: Fulfill your destiny at l33t-Marines.com

Targetted Banner Ad - Tabletop Gaming Sites

Copy:
Panel 1:Think of what you could do in the real world.

Panel 2: See how your strategic acumen matches up against our geekier marines.

Panel3: Prove your potential at l33t-Marines.com