Ambient

Placement:
On the windows of washing machines.

Headline:
The Mom Wash-n-Fold:
Finally cheaper than the Laundromat

Tag:
Bolt Back Home. Fares $1-$25

Billboard

Headline:
Don’t waste your sick days being sick.

Advertorial

Boltbus–sponsored event listings in Boston inside of Time Out New York, giving readers a reason to ride this service.

Tag:
Bolt For The Weekend. Fares $1-$25

Interactive (Facebook)

Within your Friend Feed, Boltbus will point out friends you have in other cities, while offering special deals on bus tickets.

Copy:
We have 3 buses to NYC with $5 seats. Shomi Noise and Chris Ohnesorge would love to see you.
Book Now? See Another Day

Banner

The banner, featured on Pitchfork and other music/pop culture sites, recommends concerts in other Boltbus cities.

Copy:
Panel 1: If you missed Apples In Stereo at Irving Park yesterday

Panel 2: Catch them in Boston this weekend

Panel3: Bolt to the Show. Fares $1-$25