Gallery
Microsoft Bing - Banner
We asked people to make Bing their default search engine - in exchange for a $3 donation to a school charity of their choice.
All copy besides the quote written by me.
Copy:
Panel 1: Impact a student's future.
Panel 4: Make the decision to help keep minds sharp.
Panel5: Choose Bing and we'll give back to schools.
Designer: Mari Suh
Creative Director: Ryan Brown
Microsoft Bing - Banner
Copy:
Panel 1: Give them the tools for success.
Panel 2-4: A little help goes a long way.
Panel5: Make Bing your search provider, and Bing will donate $3.
Panel6: You Choose. Bing Gives.
Designer: Mari Suh
Creative Director: Ryan Brown
Anthem Blue Cross Insurance
After a PR disaster in 2009, this health insurance company started a Facebook page, Healthy Chat, that would answer health care questions.
I was tasked with writing the Facebook ads to drive people to utilize the service. In 3 weeks, Healthy Chat went from 72 fans to over 1300 fans.
Copy:
Unbranded Version:
Health care can be overwhelming. Our experts on Healthy Chat can help you understand your benefits. Post questions on our Wall.
Branded Version:
Anthem's mission is to make health care more transparent. Our experts will help you better understand your coverage. Get answers.
Group Creative Director: Ken Kraemer
WCG Ultimate Gamer Season 2 - Web Copy
WCG Ultimate Gamer is a video game contest / reality TV show.
I went deep into my geek psyche to write engaging web copy that'll talk to the gamer audience.
Headline:
A New Battle Begins
Sub-headline:
WCG Ultimate Gamer Season 2 takes it to the next level.
Body Copy:
Hannah Simone and Joel Gourdin host as America's best gamers battle for the title of WCG Ultimate Gamer. The contestants must first master real-life challenges, based on today's top video games, before competing in the games themselves - all to claim the biggest honor in video gaming. Which two gamers will complete this harrowing test for the chance to compete for the title at the WCG Grand Final? And which gamer will emerge as the new WCG Ultimate Gamer?
Designer: YDEK Productions
Client: Syfy Network
WCG Ultimate Gamer Season 2 - Season 1 Page
Headline: Relive the first ultimate battle.
Body Copy:
The gamers of Season 2 have big shoes to fill. The inaugural season took video gaming to a new level, pitting the twelve strongest gamers in America in a series of epic challenges. From having to rock out in front of The Donnas to playing a grueling 9-hour game of Halo 3 while standing on a pedastal, these gamers fought tooth and joystick until the final showdown at Samsung Stadium, where the last player standing became the WCG Ultimate Gamer of 2009.
Designer: YDEK Productions
Client: Syfy Network
WCG Ultimate Gamer Season 2 - Fan Forum Page
Headline: The Ultimate Forum
Sub-headline: The official online community for WCG Ultimate Gamer
Body Copy:
This year's crop of gamers not only represents the most skilled in the country, but these virtual fighters can also fling the smack talk around with the best of them. Talk about the games, the challenges, and the drama on our forums... and let the community know whom you think should have been eliminated, instead!
Designer: YDEK Productions
Client: Syfy Network
